Importance Of A Promo Video For Your Business

Promo or promotional videos are a classy alternative to conventional marketing techniques. Top marketers use promo videos to showcase their products or services to consumers in an exciting way. These videos consume less time, catch the audience’s attention instantly, and are highly cost-efficient. 

Scroll down to find more about promo videos – what they are, the types, factors that drive their popularity, and ways to design incredible promo videos.

Promo Video – A Primer

As the name suggests, a promo video is created with the sole objective of promoting a company’s products or services. However, this doesn’t mean the videos have to be outright technical. You can be as creative as you can and shoot someone’s achievement or an event and term it as a promo video.

Top brands create promo videos for a wide range of purposes, ranging from publicizing product launches and sales campaigns to popularizing exclusive promotional events. Promo videos are often confused with teaser videos because of a similar style and tonality. Both promo and teaser videos catch the audience’s attention and encourage them to delve deeper.

A top-class promo video is less salesy and more conversational. It tries to identify consumers’ pain points and pitch the product or service as a solution. As a fact, the more engaging a promo video, the higher are the chances of the product or service being popular.

The following section informs you about the most common and popular promo video types you can find on the internet.

5 Popular Promo Video Types

The following are the five most common types of promotional videos you can find on the internet:

• Product Video – A product video elaborates on the key features of a product from all angles. These videos take an explanatory approach while detailing the product’s top benefits and usability. Top-class product videos allow viewers to experience the product rather than explain it. Hence, they offer an immersive experience where the consumers get the impression of using the product virtually before purchasing it.
• Intro Video – If your promo video is considerably lengthy, you may consider including an intro video. Intro videos give users an insight into the product and let them identify the video’s tone and theme. You can create a fabulous intro video by opening a free online intro video maker.
• Product Launch Video – If you are sure that the consumers will fall in love with your products, you can think about promoting the product launch event. Digital product launches are different from physical product launches. Whichever format you choose, ensure to edit the video with enticing graphics and animations.
• Event Videos – Innovative companies share funny moments, birthday parties, behind-the-scenes, and other events with their loyal followers. Events display the other side of your company and engage the audience to understand the cultural ethos of your company.
• Explainer Videos – Explainer videos are much like product videos because they explain their key features and benefits. Explainer videos have an informative tone. Before shooting an explainer video, you need to analyze the audience’s nature and devise the content appropriately.
• Video Ads – Brands upload video ads on social media websites like Facebook, YouTube, Linkedin, Instagram, etc. Video ads may be skippable or non-skippable. Instagram allows you to upload videos ads as stories or reels. Websites generally charge you an amount when someone clicks on your video link under the PPC (Pay Per Click) model.
• FAQ Videos – Some brands often engage themselves in answering consumer questions through a video. Encourage your fans/ viewers to send you questions on your social media websites. You can create an FAQ video answering all questions.
• Testimonial Videos – Testimonial videos are an excellent way of showing what your customers think about your products. You can request your existing customers to review your products honestly and shoot their speech to share on your website or social media accounts.

By now, you must have understood what promo videos are and the various types of promo videos. Let us now understand the reasons that make promo videos popular with businesses.

Factors That Drive The Popularity of Promo Videos

Here are the top reasons that make promo videos so popular:

A Stellar Conversion Rate

Gone are the days when advertising was abstract. Online platforms have made it possible for you to track the effectiveness of your video marketing campaigns and take steps to make them more appealing. 

Statistics show that a video can increase the conversion rate by 34%, probably why 60% of B2B and B2C marketers trust video marketing.

Hence, as promo video is a part of video marketing, you can expect reasonable growth in conversion rates by incorporating a functional video marketing plan involving promo videos. 

Emotional Connect

A promo video connects with the audience faster than movies or sales videos. For example, if you operate a travel brand and want to target baby boomers, you can present stunning visuals while focusing on the caregiving aspect. Once the viewers feel the difference you may offer, they will appreciate your efforts and might turn into customers.  

Promo videos provide startups and established businesses the right thrust they need to prove their credibility. And, a credible business generates more sales than non-credible businesses. 

Save Time and Maximize Knowledge 

Promo videos are a classic example of how convenient and quick learning can be. Generally, the length of promo videos ranges between 15 seconds and 2 minutes. Hence, your audience will never feel bored while understanding the content and the underlying message within the shortest possible time.

Now that you know the types and benefits of promo videos, the following takes you through the top tips you need to create fantastic promo videos.

Top Tips To Create Fascinating Promo Videos

Here are the top tips promo video creators follow to create successful video marketing campaigns:

• Make it Catchy – The primary purpose of a promo video is not to explain a product or service elaborately but to highlight something. So, you may treat it as a teaser video. Hence, be creative and incorporate fast cuts and catchy bites.
• Stay True to Your Theme – Every promo video has a theme. It is wise not to deviate from the standard theme. For example, if you are creating a promo video to promote a product, you need to cover details like the overall experience, time, decoration, people activities, etc., but not much about the company.
• CTA is Vital – CTA or Call To Action encourages your viewers to move to the next step. Decide the best way to include the CTA in your promo video. While some brands provide a discount code, others may simply guide them to a relevant section on their website. Make good use of graphics to grab the viewers’ attention.
• Edit Your Video – Editing the video is crucial before uploading it on social media channels. A properly edited video receives more clicks than shoddily edited videos. Many free video editing websites allow you to edit for free and share from within the platform.

The EndNote

A promo video maker makes your task convenient and seamless. You can check the promo video’s impact on the viewers before modifying or circulating it.

A high-quality promo video can take you to places you have never visited. It can open up your products or services to a wider audience base. And to top it all, a promo video gives you incredible satisfaction of doing something innovative and exciting.